
Towards more flexible and sustainable IT management
the evolution of the Device-as-a-Service model and the importance of TCO IDC & Lenovo Lunch Connect


Optimize costs and improve productivity with a new approach to device management
The rapid adoption of digital technologies and the growing diffusion of IT devices have pushed companies to face, often unforeseen, increasingly complex challenges in managing the IT and life cycle of their tools.
When it comes to device management, the DaaS (Device-as-a-Service) model is now a widespread reality, but with ample space for optimization. One in two companies plans to expand its DaaS approach in the next 12 months to respond to the need to better manage IT assets and at the same time outsource their daily management.
The “TrueScale Device as a Service” service was created precisely to focus on the realignment of IT management costs, flexibility in device management, employee productivity and sustainability.
When it comes to device management, the DaaS (Device-as-a-Service) model is now a widespread reality, but with ample space for optimization. One in two companies plans to expand its DaaS approach in the next 12 months to respond to the need to better manage IT assets and at the same time outsource their daily management.
The “TrueScale Device as a Service” service was created precisely to focus on the realignment of IT management costs, flexibility in device management, employee productivity and sustainability. into more complex, hybrid, and multicloud environments, the journey toward sustainable AI adoption is becoming increasingly critical. It requires a thoughtful approach that balances innovation, environmental sustainability, and the responsible use of AI for operational excellence.
Why participate?
IDC and Lenovo invite you to this special Lunch Roundtable, where you will have the opportunity to meet industry experts and discuss with other digital leaders on topics such as:
• The role of technology in employee experience,
• Best practices in IT management optimization and innovation, and Total Cost Ownership (TCO), and the impact on financial resources,
• Device-as-a-Service for greater flexibility and sustainability.

Key Topics

Optimization of IT management costs
How can IT management costs be reduced, improving efficiency and sustainability?

Flexibility and productivity
How to improve flexibility in device management and increase employee productivity?

Corporate sustainability
What strategies should be adopted to make IT management more sustainable, contributing to the company’s social and environmental responsibility objectives?
Expert Perspectives
Hear directly from industry experts as they share their perspectives on the technologies and strategies redefining the future. Gain valuable knowledge and practical takeaways to help you navigate tomorrow’s business landscape.
Keynote Presentation by Lenovo
Marco Frenquellucci | Lenovo
Group Leader, Italy, Service & Solution Group

Marco Frenquellucci
Event Sessions
Tuesday, October 7 2025 12:15 pm | Location:
Keynote Presentation by Lenovo
Agenda
Tuesday, October 7
Our agenda is designed to inspire, challenge, and connect. From keynote sessions with industry leaders to interactive workshops and networking opportunities, each part of the event is built to spark ideas and provide practical insights. Explore the schedule and start planning your experience.
Towards more flexible and sustainable IT management
One day event
Towards more flexible and sustainable IT management: the evolution of the Device-as-a-Service model and the importance of TCO
Welcome, Opening Ceremony & IDC Market Watch
Speaker

Andrea Siviero
Senior Research Director, EMEA Digital Business & Economy, Future of Work, IDC
Keynote Presentation by Lenovo
Speaker

Marco Frenquellucci
Group Leader, Italy, Service & Solution Group, Lenovo
Speaker

Mario Poggetti
Vault. Solutions & Services Specialist, Lenovo
Seated Lunch & Discussion
Wrap-up & Closing
Speakers

Andrea Siviero
Senior Research Director, EMEA Digital Business & Economy, Future of Work
IDC
Read Bio

Andrea Siviero
Andrea Siviero leads IDC’s European Digital Business and Future of Work Research group. The group provides market research insights to foster a purposeful and fair adoption of technologies supporting digital societies, businesses and workforce and empower tech providers in strategic decision making, planning and go-to-market activities. Siviero also co-leads the IDC Worldwide MacroTech Research program, focused on the intertwined connection between the Economical and Digital worlds – analyzing the impact key MacroEconomic factors have on the digital landscape and viceversa, how technologies are impacting economies around the world.
Siviero advises IT players on building a forward-looking digital business and workforce strategy, while providing an in-depth view on future of work technology adoption, key digital use cases, macroeconomic digital impact, and digital regulations and emerging technology, via qualitative subscriptions and custom consulting projects. He has extensive experience with large strategy and go-to-market projects with IT providers. He is a member of IDC’s global Tech Storytellers taskforce and he is passionate about public speaking and customer engagement opportunities.
He joined IDC’s European team in 2014 and has become a recognized independent analyst across Europe and beyond in the vertical markets and digital business space. He is based in Italy and he holds a joint PhD in mathematics between the Université Bordeaux I (France) and the Universiteit Leiden (the Netherlands). During his PhD, he covered scientific research, academic teaching, and vocational training. He is a native Italian speaker and he is fluent in English and French.
Event Sessions
Tuesday, October 7 2025 12:00 pm | Location:
Welcome, Opening Ceremony & IDC Market Watch


Marco Frenquellucci
Event Sessions
Tuesday, October 7 2025 12:15 pm | Location:
Keynote Presentation by Lenovo


Mario Poggetti
Event Sessions
Tuesday, October 7 2025 12:15 pm | Location:
Keynote Presentation by Lenovo
Venue

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